Twitter realized the power of 1.2 billion, join hands with AirTel for tweets via SMS service
gaurav bagdi
" Gaurav Bagdi is a 22 year old part time Blogger, Technical writer. Interested in day to day evolution in the field of technology. He’s the editor of Webketu - Technology Evolves. and owner of NetKetu. You can also catch him on twitter.”
Twitter has tied up with India’s largest mobile services provider, Bharti Airtel, to allow its subscribers to send and receive Twitter messages using SMS ,the micro-blogging service said Wednesday on its .
Talking about India, with an estimate population according to the latest is somewhere around 1.2 Bn approx. and as far as the mobile service subscribers base is concerned it has already surpassed the 457 million mark in the past August. So what that really supposed to mean?
Well, at least and realize that fact and keeping in mind the growing popularity of Twitter among Indian users and a many of indian celebrities. for instance , the country’s Minister of State for External Affairs, . The minister landed himself in controversy recently when he referred to “holy cows” in jest in one of his posts on Twitter. Cows are considered sacred in Indian society.
The partnership means that a huge population can now send Twitter messages at standard rates and receive them for free, Twitter said. Twitter so far has activated full SMS service in the U.S., Canada, New Zealand, and the U.K., the company said.
that the tie-up with Twitter would be exclusive for only four weeks, suggesting that after that period, the service may also be offered by other service providers in India.
Bharti Airtel wants to take advantage of the exclusivity period to ensure that Twitter is associated with its brand by consumers, Bharti Airtel said.
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